Effective Date: [May 17, 2018]
Preferred Marine respects your concerns about privacy and values its relationship with you.
INFORMATION WE COLLECT
We collect personal information including your name, address, telephone number, employer, email address, site password, demographic data or financial information when you visit the Sites, create an account with us, or register a product or purchase with the Sites. Some of our sites also offer you the option to interact with, capture, or save information through the Sites such as photos or forum posts.
We also automatically collect information about the devices you use to interact with our Sites. The information we automatically collect includes a device identifier, web browser, precise geolocation (with your knowledge and consent), browsing information collected through cookies and beacons on our Sites, and IP address. We also automatically collect information about how you use the Sites, such as what you have searched for and viewed with the Sites. The information automatically collected will be associated with any personal information you have provided.
PURPOSES AND LEGAL BASIS FOR PROCESSING INFORMATION
The information we collect is processed for the following purposes:
- To serve the functions of the Sites;
- To manage everyday business needs, such as administration and improvement of the Sites;
- To analyze the Sites’ performance and functioning;
- To analyze how you use the Sites and to perform other market research;
- To provide and communicate with you about our products and services;
- To provide you with advertisements based on your interests;
- To provide you with information about financing options for the purchase of our products;
- To facilitate your interaction through our Sites with other consumers, including through social networking; and
- To send you further notices, promotions, solicitations, brochures, or other marketing materials regarding our Sites, our products, and the services of our businesses, affiliates, business partners, or authorized dealers.
Brunswick processes this information where we have a legal basis to do so. The legal basis that we will rely on will be one of the following:
- You have consented to our processing your personal information;
- The processing is necessary to perform a contract with you or to fulfill a request you have made;
- The processing is necessary to comply with a legal obligation that applies to Preferred Marine under EU or Member State law; or
- The processing is necessary for purposes that are in Preferred Marine’s legitimate interests as a multinational manufacturer of recreational products to, for example, protect our business and better understand our customers.
We may use your personal information to develop a personal profile about you. We may use the personal information in your profile to respond to requests for financial options for purchasing products and services from us.
If you notify us that you do not wish to be contacted for marketing purposes, we will not send you marketing information.
Our Sites do not collect personal information about your online activities over time and across third-party websites or online services. Therefore, “do not track” signals transmitted by web browsers do not apply to our sites, and we do not alter any of our data collection and use practices upon receipt of such a signal.
Additional ways in which personal information is collected and processed are as follows:
Information You Provide
Precise Geolocation Information. To use some of the Sites, you may be required to allow Brunswick to collect your precise geolocation, with your knowledge and consent, to provide you with a product or service. If you choose not to provide us with your precise geolocation information, these products and services will not function properly, and we will not be able to provide them to you.
We will also use this precise geolocation information for analytics purposes and will share your precise geolocation information with third parties, including but not limited to dealers and parties who provide targeted advertising and analytics services.
Information Request. If you request information about our products (e.g., order a brochure, a catalog, or a magazine), we will ask you to provide personal information and details, such as your name, email address, telephone number, the intended use of the relevant product, interests, etc. You may choose to provide additional comments and requests. We, or the authorized dealer in your area, will use your details to send you the information you request and may use this information to communicate with you in the future about our products or services.
Newsletters and Other Communications. We may offer online or offline newsletters and other communications about our products, services, and promotions. When you sign up to receive these communications, we ask you for personal information, such as your name, postal address and email address. We, or the authorized dealer in your area, will use the information to send you the communications you request and to communicate with you about our products and services.
Feedback, Surveys, or Contests. We may offer you the opportunity to participate in online surveys, solicitations, or contests. Information we request includes contact information (such as e-mail address) and demographic information (such as the number of family members and income ranges). Participation in surveys, solicitations, or contests is entirely voluntary. Therefore, you have a choice as to whether to disclose any information. We, our business partners, or the authorized dealer in your area, will use the information provided to notify contest winners and award prizes, to monitor or improve the use of one or more websites or advertising, and to provide aggregated information for marketing analyses. Solicitations may take the form of mailings via U.S. mail; other couriers; or (if provided) email.
Careers. Our Sites may include a link to Brunswick Careers so that you may search for open Brunswick positions and apply for positions by submitting your resume and other personal information, such as your name, contact information, and job history. We use the information you provide to evaluate your interest in employment and to contact you regarding possible employment.
Locate a Dealer. Some of our Sites enable you to locate a dealer near you through the “find a dealer” request form. Where this service is available, it is completely voluntary, and you will have a choice as to whether to provide your personal information. To assist you in locating a dealer, we will ask you for information, such as your first and last name, full postal address, and telephone number. We use this information to locate a dealer near you, to evaluate your needs and to give you the best and most relevant service. We, or the authorized dealer in your area, may use the information to communicate with you directly about our products and services.
Preferred Marine Sites. Our branded merchandise is offered for sale by Preferred Marine directly from the Sites. If you transact with Preferred Marine via our Sites, your information will be collected to process orders. Your information will be collected either by Preferred Marine or by an authorized third party payment processor.
Owner’s Programs or Rewards Programs. Some of our Sites offer owner’s programs, reward programs, or coupons and request contact information and information on your product purchases so that we can enroll you in these programs and communicate with you.
Referral Service. We offer a referral service that allows you to inform your friends and other acquaintances about products and information contained on (or through) Brunswick’s websites. If you elect to use such a referral service, the following will apply: email address(es) will be collected for the purpose of sending a one-time email for which you will be noted as the sender of such email. Preferred Marine will be a service provider facilitating such delivery.
Electronic Delivery for Shareholders. If you are a Preferred Marine shareholder and would like to receive shareholder materials by email, we ask you to register for this service on the PreferredMarine.com website. Registering will also allow you to vote your shares online. To register, if you are a shareholder in the United States or Canada, you must provide your Social Security number or tax ID number, your email address and a 4-digit PIN. If you are a shareholder in a country other than the United States or Canada, you must provide your Brunswick shareholder account number, your email address, and a 4-digit PIN. We use the information you provide to verify that you are a Brunswick shareholder, to register you for the electronic delivery service, and to provide you with the electronic delivery and voting services you requested. You may also update or cancel your registration on the site by providing the same information.
Information We Automatically Collect
Most web browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all the features and functionality of the Sites.
IP Addresses. An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. When you visit our website and app, we view the IP address of the device you use to connect to the Internet. We then use this information to determine the general physical location of the device and understand the general locations of our website visitors. We also use this information to enhance our website and app.
BUSINESS STRUCTURE CHANGES
We reserve the right to disclose and transfer all information related to our Sites, including personal data:
- to a subsequent owner, co-owner or operator of one or more of the Sites; or
- in connection with a corporate merger, consolidation, or restructuring, the sale of substantially all of our stock and assets, or other corporate change, including, without limitation, during any due diligence process.
Our Sites are general audience Sites not directed at children under the age of 13. If we obtain actual knowledge that any information we collect has been provided by a child under the age of 13, we will promptly delete that information.
LINKING SOCIAL NETWORK ACCOUNTS
Some of the Sites allow you to sign into and associate your social network accounts including, but not limited to, Twitter, LinkedIn, Facebook, YouTube, Instagram, and Pinterest with Preferred Marine.
If you would like to disconnect a social media account from Brunswick, refer to the settings of that social media account and its provider.
INFORMATION WE SHARE
We share the information you provide with affiliates, business partners, or authorized dealers to communicate with you about their products and services and to send you further notices, promotions, solicitations, or brochures, and other marketing materials regarding our website, our products, and the services they provide. With your knowledge and consent, we will also share your precise geolocation with third parties, including but not limited to dealers and parties who provide targeted advertising and analytics services.
We also share your information with third parties who perform services and functions on our behalf to support our interactions with you including, for example, providing our products and services, administering surveys or contests, hosting product reviews, or communicating with you. These third parties are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. These third parties have no independent rights to the data.
Also, we will disclose information about you:
- If we are required to do so by law or legal process;
- To law enforcement authorities or other government officials;
- When we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity;
- If this is necessary to protect the vital interests of a person;
- To protect our property, services and legal rights;
- To prevent fraud against Brunswick, our affiliates, business partners, or authorized dealers;
- To support auditing, compliance, and corporate governance functions; or
- To comply with any applicable laws.
We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets.
YOUR CALIFORNIA PRIVACY RIGHTS
If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by us to third parties for the third parties’ direct marketing purposes within the immediately preceding calendar year. We will provide you with a list of the categories of personal information disclosed and a list of the names and addresses of the third parties. To make such a request, please send an email including evidence of residency in California to privacy@PreferredMarine.com.
Some of the Sites provide the opportunity for you to publicly post content. If you are a California resident under the age of 18, and a registered user of any site where this policy is posted, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted. To make such a request, please send an email with a detailed description of the specific content or information to privacy@PreferredMarine.com. Please include evidence of residency in California, and age of requester. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.
LINKS TO OTHER WEBSITES
Our Sites may provide links to other websites for your convenience and information. These websites may operate independently from our Sites. Linked websites may have their privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not part of this website, we are not responsible for their content, any use of the websites, or the privacy practices of any of those websites.
Third parties, including advertisers, will collect information, potentially including personal information, about your activities over time and across different websites when you use the Sites. Those third parties provide Preferred Marine with data collection, reporting, ad response measurement, analytical information, and assist with delivery of relevant marketing messages and advertisements.
Many third-party advertisers and some web browsers and mobile devices allow you to opt out of third-party advertising. Information and resources to opt out of interest-based advertising are available from the Digital Advertising Alliance at http://www.aboutads.info/choices/. You may also opt out of tracking and receiving targeted advertisements on your mobile device by some mobile advertising companies and other similar entities by downloading the App Choices app at www.aboutads.info/appchoices. Please note opting out through these mechanisms does not opt you out of being served to advertise. You will continue to receive generic ads while visiting the Sites and elsewhere online.
INFORMATION WE TRANSFER
HOW WE PROTECT PERSONAL INFORMATION
We maintain administrative, technical, and physical safeguards to protect against the loss, misuse or unauthorized access, disclosure, alteration or destruction of the information you provide when visiting or using the Sites.
YOUR RIGHTS – ACCESS AND CORRECTION
You have the right to request access to the personal information we have collected about you for the purposes of reviewing, modifying, or requesting erasure of the information. You also have the right to request a copy of the information we have collected about you. In certain situations, you may also request that we restrict or cease processing your information.
If you would like to request to access, review, or correct the personal information we have collected about you, please contact us at privacy@PreferredMarine.com or through one of the methods in the “How to Contact Us” section, below.
To help protect your privacy and security, we will take reasonable steps to verify your identity, such as requiring a password and user ID, before granting access to your information.
You will be notified of any actions taken on your personal information in response to a request submitted for modification, deletion, or restrictions on the processing of your personal information.
When data processing is based on your consent, you have the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before such withdrawal. You also have a right to data portability when the data processing is based on a contract between you and Preferred Marine and the data was processed by automated means. You may exercise these rights by submitting a written request to privacy@PreferredMarine.com. Preferred Marine will respond to your request within one month.
You have the right to complain about the appropriate privacy or data protection regulator in your jurisdiction.
RETENTION OF INFORMATION
Preferred Marine retains all personal information for the duration of the relevant business relationship or, where required, by its information management policies and schedules. When deleting personal information based on a request by the data subject, Preferred Marine will make reasonable attempts to ensure that all instances of the information are deleted in their entirety. For requests for access, corrections, or deletion, please refer to the “Your Rights – Access and Correction” section of this policy.
Preferred Marine will maintain the necessary documentation to demonstrate compliance with all its obligations and to allow audits, including inspections, to be carried out by Preferred Marine or another auditor it has mandated, and to participate in such audits.
Preferred Marine shall keep a written data processing activity register, listing data processing activities by category. Preferred Marine will maintain the necessary documentation to demonstrate compliance with all its obligations and to allow audits, including inspections, to be carried out by Brunswick or another auditor it has mandated, and to participate in such audits.
PRIVACY SHIELD COMPLIANCE
The U.S. Preferred Marine entities adhering to the Privacy Shield Principles for Human Resources personal data, include: Attwood Corporation; BBG Logistics, Inc.; Blue Water Finance, Inc.; Boston Whaler, Inc.; Brunswick Commercial & Government Products, Inc.; Brunswick Family Boat Co. Inc.; Brunswick Financial Services Corporation; Brunswick Leisure Boat Company, LLC; Brunswick Marine in EMEA, Inc.; Brunswick Marine Sales Corporation; Brunswick Product Protection Corporation; Cybex International, Inc.; Garelick Mfg. Co.; Land ‘N’ Sea Distributing, Inc.; Life Fitness International Sales, Inc.; Lund Boat Company; Marine Power International Limited; Marine Power International Pty. Limited; Marine Power New Zealand Limited; Sea Ray Boats, Inc.; and Thunder Jet Boats, Inc.
Concerning Human Resources personal data received or transferred under the Privacy Shield, Preferred Marine and its related entities listed above are subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission.
In certain circumstances, employees who have submitted personal data to Preferred Marine for Human Resources purposes may invoke binding arbitration when other dispute resolution methods have been exhausted, as described in Annex 1 to the Privacy Shield.
As described in the Privacy Shield Principles, Preferred Marine remains responsible for any of your personal information received for Human Resources operations under the Privacy Shield and transferred to a third party acting as an agent on its behalf.
Preferred Marine commits to cooperate with EU data protection authorities (DPAs) and the Swiss Federal Data Protection and Information Commissioner (FDPIC) and comply with the advice given by such authorities about human resources data transferred from the EU and Switzerland in the context of the employment relationship.
HOW TO CONTACT US
Attn: Law Department
1631 S. Dixie Hwy Suite D1,
Pompano Beach, FL 33060
If you would like to update your contact information or preferences, have your information removed from our mailing lists, or no longer receive marketing e-mails resulting from information collected via product registration cards or other sources, you may do so by:
- Adjusting the settings in an account, you created through the Sites;
- Unsubscribing via the links contained in emails from us; or
Contacting us at privacy@PreferredMarine.com or through one of the methods in this section.